Apr 3, 2014

ACCENT Marketing Survey: Nearly 90 percent of Consumers Say Personalized Interactions with Brands Drive their Purchase Decisions

Interaction Beyond the Point of Purchase Key to Building Brand Advocates

JEFFERSONVILLE, Ind., April 3, 2014 /PRNewswire/ — According to new research from ACCENT Marketing Services, the key to repeat customers is personalized communication from brands after purchases. ACCENT Marketing Services LLC, a provider of multi-channel customer engagement solutions, today announced findings from its 2014 Survey "Beyond the Point of Purchase – A Look at Behaviors that Build Brand Loyalists."

ACCENT Marketing's findings align with Forrester's expectations that organizations will explore the power of proactive pre-purchase and post-purchase engagements as a major marketing trend in 2014. Key findings in the report released today also include:

  • Nearly half of consumers interact with brands after a purchase
  • 86 percent of consumers say that it's important to have a positive experience after making a purchase
  • Word of mouth marketing is still critical with 79 percent of consumers telling family and friends when they have had a great experience with a brand
  • 93 percent of consumers claim that a positive response or special offer can help restore the company's reputation after a bad experience
  • Brands can't solely focus on mobile for interaction post-purchase. Only 26 percent have used their phone to contact a company through mobile app with a service question after making a purchase

"As consumers continue to evolve, we are seeing a significant shift in what CMOs are focusing on," said David Norton, EVP Customer Analytics and Insights at MDC Partners and Chairman ACCENT Marketing Services. "Their focus used to be solely on customer acquisition. CMOs today need to spend time to understand and engage customers across the entire lifecycle, not only pre-purchase. What our research has uncovered is that when CMOs consider the entire lifecycle, they can maximize return on investment."

To better understand the habits of today's changing and empowered consumers, ACCENT Marketing surveyed more than 1,000 consumers throughout the United States. The company looked at how consumers prefer to communicate with brands before and after purchases, what drives brand reputation, and the role of the post-purchase brand relationship.

For more on the findings of the 2014 "Beyond the Point of Purchase – A look at Behaviors that Build Brand Loyalists", download the full report at:

About ACCENT Marketing Services, LLC 
ACCENT, a member of the MDC Partners Network, provides multi-channel customer engagement solutions to brands who need to maximize their ability to engage with consumers and influence behavior, while generating a better return on their investment. Founded in 1993, the company's data-driven approach transforms customer service touch points across phone, online and social media channels into powerful relationship and brand-building tools. For more information, visit

SOURCE ACCENT Marketing Services, LLC


Feb 25, 2014 

Hispanic Consumers Outpace Non-Hispanics in Use of Social and Mobile Sources for Local Shopping Information, According to BIA/Kelsey

BIA/Kelsey will present data on Hispanic digital media usage and local shopping behaviors from its Consumer Commerce Monitor study during a webinar this Thursday, Feb. 27

CHANTILLY, Va., Feb. 25, 2014 /PRNewswire/ — Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey's Consumer Commerce Monitor™ study.

Hispanic consumers are far more likely to use mobile devices (tablet and smartphone) for local shopping than non-Hispanic consumers. According to the study's findings, nearly a quarter (23.6 percent) of Hispanic consumers reported they use tablets for local shopping, compared with 15.5 percent of non-Hispanics. And nearly half (48.5 percent) of Hispanic consumers use mobile devices for local shopping, compared with 32 percent of non-Hispanics. Among mobile Hispanic consumers, 52.5 percent report using their tablets and 42.5 percent report using their smartphones daily for local shopping.   

"How the Hispanic consumer shops will affect how a local business advertises and builds loyalty with this community," said Celine Matthiessen, VP Analysis and Insights, BIA/Kelsey. 

"An integrated social, mobile and loyalty strategy will be a necessity to attract this demographic, as Hispanic consumers are very loyal to local businesses. Hispanic respondents to the CCM study reported that they supported an average of six businesses by becoming a fan or follower or liking a local business."

BIA/Kelsey defines local shopping as any stage of the purchase funnel, from awareness through research, to transacting for products or services locally (within a 25-mile radius of your primary residence). The firm's definition of local products and services includes items such as groceries, restaurants, drugstore items, gasoline and other high-frequency purchases.

Mobile Search vs. Mobile Apps
Hispanic and non-Hispanic consumers rely more on search engines than mobile apps for local shopping. Sixty-one percent of Hispanic consumers and 69 percent of non-Hispanics reported they "mostly use search engines" on a tablet or smartphone for local shopping. And while their mobile app usage is significantly lower than their use of search engines, Hispanics rely more on mobile apps for local shopping than non-Hispanics, by nearly two to one. Seventeen percent of Hispanic consumers reported they "mostly use apps" on a tablet or smartphone for local shopping, compared with 9 percent for non-Hispanics. In addition, Hispanic consumers reported using 5.1 mobile apps, on average, for daily shopping, compared with 2.7 apps for non-Hispanic consumers.

Social Sources
When using social media for local shopping, Hispanic consumers index higher than non-Hispanics on all social media networks, except Facebook, with 61 percent of Hispanics and 67 of non-Hispanics reporting they use Facebook for local shopping. Other social networks used for local shopping include:

  • YouTube: 17.7 percent by Hispanics; 10.3 percent by non-Hispanics
  • Yahoo: 16.8 percent by Hispanics; 16.4 percent by non-Hispanics
  • Google+: 11.9 percent by Hispanics; 10.8 percent by non-Hispanics
  • Twitter: 11.1 percent by Hispanics; 6.7 percent by non-Hispanics

Despite their heavy social media use, 83.2 percent of Hispanic consumers list family and friends as their most trustworthy source for local shopping information. 

Free Webinar: 'Hispanic Consumers Buy Into Digital for Local Shopping'
BIA/Kelsey will present data on Hispanic digital media usage and local shopping behaviors from its Consumer Commerce Monitor study during a free webinar this Thursday, Feb. 27. Webinar details and online registration for "Hispanic Consumers Buy into Digital for Local Shopping" are available at

Hispanic Radio Conference
To address the opportunities and strategies in Hispanic advertising and media, Mark Fratrik, SVP and Chief Economist at BIA/Kelsey, will participate in Radio Ink's Hispanic Radio Conference on a discussion panel titled, "Investment Strategy: The View From Wall Street and Main Street." He will share further findings from the CCM survey, as well as examine investment opportunities in Hispanic radio.

About BIA/Kelsey Consumer Commerce Monitor™
BIA/Kelsey Consumer Commerce Monitor (CCM) is a proprietary tracking study focused on how U.S. consumers are evolving their use of traditional and online channels to find, engage and transact with local-serving businesses. The first wave of CCM was conducted in September 2013, with research partner Ipsos, via an online survey. The geographically diversified survey sample of 2,000 U.S. adults aged 18 and over, is inherently balanced to reflect the U.S. adult population. The survey's overall margin of error is 2.2 percent. Nearly all of the questions are framed in terms of local shopping, which BIA/Kelsey defines in the survey as "shopping for products or services locally (within a 25-mile radius of your primary residence)." CCM reports, along with custom cuts of the data, are available for purchase.

About BIA/Kelsey 
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at, on the company's Local Media Watch blog, Twitter ( and Facebook (



Jan 17, 2014 12:57 ET

The Advertising Specialty Institute® – ASI Show Orlando, Best InTrade Shows Left An Imprint In Orlando

By Carolyn Winston and Addison Sims, Let’s Talk Biz

Orlando, Florida, Jan. 17, 2014 /LetsTalkBiz/ — The ASI Show Orlando ended last week and was one of the best trade shows Let’s Talk Biz has ever attended. The three day event held Sunday through Tuesday at the Orange County Convention Center was attended by nearly 5,600 distributors representing almost every state in the U.S. and 27 countries.  The ASI 12th promotional trade show had a big impact on Orlando’s economy, and left an imprint behind. An estimated 10,000 people lodged in hotels, dined at restaurants, and shopped at malls and retail outlets. 

With 25,000 members in North America, the Advertising Specialty Institute® is the largest education, media and marketing organization serving suppliers, distributors and decorators in the advertising specialty industry. ASI hosts 5 trade shows a year, in New York, Orlando, Dallas, Long Beach and Chicago.

According to ASI, the promotional product industry is a $20 billion dollar business.  Eighty-five percent of those in the industry are small businesses that employ nearly 400,000 in North America. Of the 805 suppliers that exhibited in Orlando130 were new to the show; some businesses dated back one hundred plus years.  Those that exhibited were women-owned businesses, companies that make products in America, companies that source directly from China and other countries, and large companies whose brand names have been mainstreamed in the retail industry. 

Let’s Talk Biz quickly noticed that there was/is nothing too odd to personalize.  Thousands of useful marketing products were displayed that could be used to promote and/or to brand companies, to increase sales, to promote safety, to motivate sales teams or to give as great personalized gifts.

The show featured ASI’s Joe Haley who hosted The Joe Show live showing off suppliers’ coolest items.   Shark Tank’s, Barbara Corcoran and Kevin O’Leary took the stage on Wednesday and remained true to character in expressing how they felt about some of the products pitched to them by four top suppliers competing for honors and $5,000 dollars in cash prize for the industry’s top new promotional products. 

Let’s Talk Biz had an opportunity to sit down briefly with Tim Andrews, CEO of ASI, and asked about the future direction of ASI and the role of technology. Tim emphasized ASI’s great educational classes, innovative technology, interest in increasing diversity among minorities, and student programs. Check back with Let’s Talk Biz because we are looking forward to a future interview with him.

We interviewed the Executive Vice President and ASI CTO, Armughan Rafat. We asked about the role technology plays for distributors and suppliers.  He answered, “Ours is an ever evolving industry that thrives on creativity and challenge. The role that technology plays is to be able to provide innovative products and services for our distributors and for our suppliers; to keep up and rise to any challenges that they face every day.  What we sell as an industry is branding, its marketing and its creativity and that is why it is important from my perspective to be able to have the technology follow our customers and provide them with whatever they need”.  He introduced us to  “visual search”,  the latest technology by ASI where you can take a picture of a product from your phone and run it through ASI’s 1.2 million product database and find what you are seeking. The core technology uses images (as opposed to keywords) as search queries for products.

The ASI Orlando Show is an annual event.  Suppliers, distributors and anyone considering the advertising specialty industry should mark their calendars for ASI’s 2015 trade show in Orlando.  There is still time also to attend ASI’s 2014 upcoming trade shows in Dallas, Texas; Long Beach, California; New York; New York; and Chicago, Illinois.  To learn more about ASI Shows visit, and Advertising Specialty Institute®,


Jan 2, 2014 10:00 ET

North 6th Agency Reveals Six Most Influential Advertising And Marketing Headlines Of 2013

Panel of advertising/marketing business executives, media influencers and analysts weigh in with rankings of the six most influential stories of 2013

NEW YORK and SAN FRANCISCO, Jan. 2, 2014 /PRNewswire/ —  North 6th Agency (N6A), an award-winning communications agency based in New York City and San Francisco, announced today the results from the Brand Advertising/Marketing category in its first annual '6 on 6' program.

As part of the '6 on 6' program, N6A assembled a panel of business executives, media influencers, well-respected analysts and pundits with expertise across the advertising and marketing industry. N6A then solicited feedback and insights from the panel and asked them to rank the top six most influential stories of the year within the category.

Final results of the N6A '6 on 6' Brand Marketing/Advertising category are as follows:

  1. Kmart: Ship My Pants commercial.
  2. Cheerios: Interracial family commercial.
  3. Jay-Z/Samsung: Magna Carta advertising campaign.
  4. Coca-Cola: Share a Coke campaign.
  5. AT&T: Little kids commercials.
  6. Justin Timberlake: 20/20 Experience marketing campaign. 

The Brand Advertising/Marketing category is the final of six categories that N6A announced for its '6 on 6' program. Last week, N6A unveiled its top Brand Crises of 2013. Rankings of other categories – including Energy Industry, Media/Publishing, Brand Advertising/Marketing, Brand Crises, and Business Deals – have been revealed on a weekly basis, over the past six. The full schedule of category announcements was as follows:

  • Week of November 25th : Mobile
  • Week of December 2nd : Energy Industry
  • Week of December 9th : Media/Publishing Industry
  • Week of December 16th : Business Deals (M&As, IPOs, etc.)
  • Week of December 23rd: Brand Crises
  • Week of December 30th : Brand Advertising/Marketing

"When it came to advertising and marketing in 2013, the overarching theme was that brands leveraged social media and interactive elements in a more sophisticated and measurable way than ever before," saidMatt Rizzetta, President and CEO of N6A. "While some brands such as Coca-Cola took a more traditional approach by relying on celebrity involvement, and others including Kmart took a more risque approach, the common theme for all was that social media was leveraged to add another dimension to their campaigns and to create a deeper connection between the brand and the consumer." 

For more information on N6A please visit and follow N6A on FacebookLinkedIn andTwitter. To be added to the distribution list for any category in the '6 on 6' program in the future please email  

About North 6th Agency (N6A):
North 6th Agency, Inc. (N6A) is an award-winning brand communications agency based in New York Cityand San Francisco. Since launching in 2010, N6A has grown its customer base to include more than 20 leading and emerging companies from a wide range of industries, including B2B, technology, consumer services, energy, healthcare, finance, and professional services. N6A has been awarded several prestigious industry recognitions, including Top 50 Fastest-Growing PR Firm by O'Dwyer's, a winner of theSummit International Award for Marketing Effectiveness, a finalist for PR News' Marketing Leader of the Year, and the Golden Bridge PR Agency of the Year, among other honors. 

About the N6A '6 on 6' Program: 
N6A created the '6 on 6' program to help determine the most influential stories that defined 2013 across categories relevant to the industries that N6A services and has expertise, including technology, B2B, energy, consumer goods, finance, and publishing. As part of the program, N6A identified a list of several stories that captured headlines and were influential to each category over the past year. N6A then polled a group of business executives, media influencers, well-respected analysts and pundits with expertise across each category, and asked them to rank the top six stories in order of influence.  To qualify as a panelist, each individual was deemed impartial to the companies listed within each category he/she participated in. The panelist could not be employed by, or compete with, a company that is indexed as one of the top stories in a category. The results of the rankings are representative of the average of the total sum of votes from each participant.

The ASI Show Announces 2014 Keynote Lineup
ABC's "Shark Tank" stars Barbara Corcoran and Kevin O'Leary to kick off the new year at ASI Orlando

TREVOSE, PA – July 22, 2013 – The ASI Show today announced an unprecedented lineup of special programs for its 2014 ASI Shows in Orlando, Dallas, Long Beach, New York and Chicago that includes presentations by the stars of ABC's hit reality show "Shark Tank," an interactive Keynote by Erik Wahl and an intimate conversation with President George W. Bush.

2014 Keynotes and special events include:

ASI Orlando, January 5-7, Orange County Convention Center: 
(ASI distributor members can click here to register for free and request their free Gala tickets.)
Get ready to rumble! On Tuesday, January 7, "Shark Tank" co-hosts Barbara Corcoran and Kevin O'Leary will judge live pitches from innovative suppliers competing for $5,000 to help them launch a cool, new ad specialty product. During "ASI's Shark Tank," contestants must convince the tough, self-made tycoons – as well as ASI Show-goers – to give them the funding they need to jumpstart their product ideas. (co-sponsored by Hanes/Champion, asi/59528 and Showdown Displays, asi/87188)

Disney's Animal Kingdom® will welcome back The ASI Show for a Gala Celebration on Monday, January 6. Featuring exclusive access to amazing rides, Disney® characters, games, restaurants and fun music, ASI supplier and distributor members will experience Disney® as a VIP.

ASI Dallas, February 4-6, Dallas Convention Center:
(ASI distributor members can click here to register for free and request their free Gala tickets.)
Joining ASI's impressive list of powerful speakers, such as President Clinton, Gen. Colin Powell and Mayor Rudy Giuliani, President George W. Bush will lead an enlightening program on Thursday, February 6, at ASI Dallas. During his discussion, President Bush will share the most meaningful experiences of his eight years in the Oval Office, while discussing his many public service and fundraising efforts in his post-White House life. (co-sponsored by American Zebra Line, asi/35745, Pepco Poms, asi/77280 and Showdown Displays, asi/87188)

ASI Dallas will return to Gilley's, famous for the movie Urban Cowboy and namesake Mickey Gilley, for its Gala Celebration on Wednesday, February 5. From a traditional Texan barbeque and open bar to live music by the Chris Rivers Band and even a mechanical bull, this evening of fun is sure to be a crowd pleaser. 

ASI Long Beach, March 25-27, Long Beach Convention Center:
(ASI distributor members can click here to register for free and request their free Gala tickets.)
Meet the Warhol of Wall Street, the Renoir of ROI and the Picasso of Productivity, Erik Wahl, during his unconventional Keynote on Thursday, March 27. In this revolutionary, multimedia experience, internationally-recognized graffiti artist, author and entrepreneur, Erik Wahl, will ignite your personal and professional creativity. Click here to see Erik Wahl in action. (sponsored by Showdown Displays, asi/87188)

You'll enjoy a picturesque view of the waterfront (as well as the Queen Mary), amazing food and open bar when you attend ASI Long Beach'sGala Celebration at Gladstone's, on Wednesday, March 26.

ASI New York, April 3-4, Javits Center:
(ASI distributor members can click here to register for free.)
Learn how to "Harness the Power of Your Brand with Strategies to Beat the Competition" during a high-energy Keynote by Daymond John, co-host of ABC's "Shark Tank," on Friday, April 4. As the creator of the iconic fashion brand FUBU ("For Us By Us") with global retail sales exceeding $4 billion, he used his natural flair for marketing and branding to grow the fledgling company from $800 worth of tie-top hats into a global fashion powerhouse. (sponsored by Showdown Displays, asi/87188)

After his Keynote, join Daymond John on the show floor as he peruses some of today's hottest ad specialty items. 

ASI Chicago, July 15-17, McCormick Place:
(ASI distributor members can click here to register for free. ASI Chicago's Gala location will be announced shortly.)
The key to business success is the ability to uncover new ways to make your company more creative, innovative and profitable. During Erik Wahl's program on Thursday, July 17, you'll do just that. Erik uses his on-stage painting to demonstrate the importance of becoming a visionary leader. Whether your organization is small or large, you'll leave this inspiring Keynote knowing how to work smarter, not harder, and achieve better business results than you ever thought possible. Click here to see what's in store for you. (sponsored by Showdown Displays, asi/87188)

Erik's amazing paintings will be given away later in the day on the show floor! 
"We have an amazing year planned for The ASI Show," said Lorenz Hassenstein, Vice President and General Manager of The ASI Show. "We spent months surveying the industry and researching new programs to make sure each 2014 ASI Show features an exceptional lineup of events. In addition to outstanding Keynote presentations, the jam-packed schedule features new ASI Education, an interactive and energized show floor and expanded networking opportunities." 

Online registration is now open for the five 2014 ASI Shows at Each show features ASI Education, networking and exhibits. ASI distributor and decorator members receive free admission and qualify for a free hotel room. Call 877-ASI-SHOW with any questions.

To learn more about exhibiting and sponsorship opportunities, please contact Karen DiTomasso, Vice President of Sales,

About The ASI Show
The ASI Show was created for active ASI member distributors and suppliers, and attracts more distributors than any other industry show – with 20,000 attendees. Offering a full education conference, networking opportunities and a manageable one-floor/one-hall layout, The ASI Showprovides a complete trade show experience. In five host cities per year (Orlando, Dallas, Long Beach, New York and Chicago), The ASI Showis ideal for advertising specialty businesses searching for new ideas and new business. Additionally, The ASI Show runs the Advantages Roadshow, the ad specialty industry's most popular traveling show; the ASI Virtual Trade Show and fASIlitate, ASI's hosted buyer event.



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